Privia Health Platform Approved Vendor
Own the post-visit experience with Wrapped Health
Send patients the OTC and retail health products you recommend, straight from athenaOne®. They get one secure link and buy the exact products at retail price.
Wrapped Health makes sure your care continues after the visit
Wrapped turns the advice you give in the exam room into a clear next step patients can act on, under your practice's name, without adding work for your team.
Runs inside athenaOne®
Nothing to install and no new logins. Build the recommendation from the chart in seconds, send it, and the care plan is written back to the encounter.
Offer concierge-level care
Patients leave with a text from your practice, the exact products you chose, and your directions, shipped to their door. It's the follow-through concierge practices charge extra for, for every patient.
Patients stay attached to your practice
The recommendation carries your name, not a retailer's or a search engine's. Patients follow your advice, get a better result, and come back to you for the next thing.
$0 for your practice
No markup, no inventory, no payments, no shipping, no returns, and fewer “which one did you mean?” calls to the front desk. Patients pay the retailer the shelf price.
HIPAA-compliant, with a BAA for your practice. A clinician signs off on every send.
Up and running fast
How Wrapped works
Build where you already work
Search, tap a template, or let AI pull it from the chart. You review, you send. It runs inside your EHR, so there's nothing new to learn.
One secure link
A single text or email, with your name on it. Patients see exactly what you chose, not two hundred boxes on a shelf.
Straight to the cart
Patients buy in one tap from a trusted retailer. The exact products you picked: nothing swapped, nothing guessed. The advice you give actually gets followed.
Built for the products your specialty recommends most
Prenatals, braces, skin regimens, allergy meds, eye drops. Start with templates for the recommendations your team makes every day.
OB/GYN
Prenatal and postpartum essentials, without the callbacks.See the workflow
Dermatology
The exact regimen you recommend, not the closest dupe.See the workflow
Orthopedics & Sports Med
The right braces and recovery gear, without the guesswork.See the workflow
Primary Care
Everyday OTC guidance, made specific and shoppable.See the workflow
Pediatrics
Fever, cold, and skin basics, without the call from the aisle.See the workflow
Concierge Medicine
The white-glove touch, extended to what they buy.See the workflow
Allergy & ENT
Antihistamines, nasal care, and allergy basics, picked for the patient.See the workflow
Eye Care
Drops, lid care, and eye vitamins, matched to the exact product.See the workflow
Don't see your specialty? Wrapped runs on a full OTC catalog, so any practice can build its own templates. Talk to us.
At a glance
Fast for your team. Simple for patients. Free for your practice.
Three things every Privia practice asks about Wrapped, shown the way they actually happen.
Search the catalog, tap a specialty template, or let AI pull the products from your visit note. Review, edit, and send without leaving athenaOne®. The care plan files itself to the encounter.
One text or email, one secure link. Patients confirm their date of birth, see the exact products you chose with your directions, and pay the retail partner at retail price. No app, no account, no shelf of look-alikes.
Wrapped sits between the chart and the retailer. Your practice never stocks, invoices, ships, or handles returns, and patients pay the shelf price. You keep the recommendation; the retail work stays with the retailer.
“Wrapped Health filled a gap we didn't realize we could fix. The team adopted it instantly, and patients regularly tell us how much they love the convenience.”
Sam, PA-C
OB/GYN and Fertility · Virginia
Frequently asked questions
Privia-specific answers. For setup and what Wrapped files to the chart, see how Wrapped works in athenaOne®. Still have questions? Book a demo and we'll walk your team through it.
Yes. Wrapped is a Privia Health Platform Approved Vendor, which means it has been reviewed for use by practices on the Privia platform.
Yes. Wrapped runs inside athenaOne®, the EHR every Privia practice uses. Providers build and send recommendations from the chart, and the care plan is saved back to the patient's record.
Pilot practices start free, and patients always pay standard retail prices with no markup. We'll walk you through pricing for your practice on a short demo.
Because Wrapped is already built on athenaOne®, there is nothing to install. Most practices are sending recommendations within days of signing, with starter templates for their specialty ready on day one.
Yes on both. Wrapped is HIPAA-compliant and signs a Business Associate Agreement with your practice. Only the context a recommendation needs is shared, never the full chart.
No. AI surfaces products from the chart and the visit note, but the provider reviews, edits, and sends every recommendation. Nothing reaches a patient without a clinician's sign-off.
Patients open their secure link, confirm their date of birth, and pay the retail partner directly at retail price. Your practice never handles payments, inventory, or shipping.
See Wrapped in your athenaOne® workflow.
A 20-minute demo with your specialty's templates. We'll show you how a recommendation goes from the chart to the patient's door.