# Why We Built Wrapped Health

_Max Russell-Harris · October 29, 2026 · 2 min read_

Healthcare is confusing enough. Getting what you need shouldn't be. The story behind Wrapped and our $2.1M pre-seed round, co-led by Lightbank and Arteria Capital.

_Healthcare is confusing enough. Getting what you need shouldn’t be._

Today, we’re introducing Wrapped Health and announcing $2.1 million in pre-seed funding, co-led by [Lightbank](https://www.lightbank.com/) and [Arteria Capital](https://arteriacapital.com/). We’ve spent the past year building, and I’m excited to finally share what we’re working on, and why it’s so important.

After my father’s surgery, our family was left scrambling to find the right recovery products. We had the instructions, but getting what he needed became another job when we already had enough to manage.

That experience stayed with me. What seemed like a frustrating situation turned out to be a much larger gap in how healthcare works.

Prescriptions, labs, and imaging have systems for sending orders and tracking what happens next. But when a clinician recommends prenatal vitamins, a blood pressure cuff, or the supplies my dad needed, that recommendation is often verbal, written on a handout, or buried in an after-visit summary.

Many of us have been there ourselves. Which product? Which size? Where can I get it? Can I use my FSA or HSA? When you’re managing your health, or helping someone you love, those questions add up.

With more than a billion healthcare encounters in the US every year, the opportunity to make this easier is enormous. Clinicians recommend products every day across specialties, yet no standard connects those recommendations to patient action.

Patients expect convenience in every other part of their lives. Healthcare should be no different. Getting what your provider recommends should be as straightforward as ordering anything else you need.

**That’s the gap Wrapped Health closes.**

Working within the electronic health record, Wrapped uses AI to help care teams identify products that support a patient’s care plan and send personalized recommendations without leaving their workflow. Patients receive a ready-to-buy selection, can use FSA/HSA funds for eligible purchases, and order from trusted retailers, with same-day delivery.

This need comes up throughout everyday care: during pregnancy, while managing a chronic condition, or after surgery. We’re starting with over-the-counter products and building toward something broader: **care that anticipates what patients need and helps them get it.**

Wrapped is already live in clinics and available through the athenahealth Marketplace. This funding will help us integrate with more EHRs and bring Wrapped to clinicians wherever they practice, from independent offices to health systems and digital health platforms.

A huge thank you to Eric Ong and the team at Lightbank, Russell Glass and Arteria Capital, our early clinical partners, and everyone who’s been in our corner since day one.

There’s plenty more to come. But the idea behind Wrapped is simple: **if your provider recommends something, getting it should be the easy part.**

Max

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Source: https://getwrappedhealth.com/resources/why-we-built-wrapped-health